Episode 34: PinPoint Your Marketing Strategy -- A Conversation with Keesha Johnson


In this week’s episode, we amplify the voice of Keesha Johnson. Keesha is a certified Project Management Professional (PMP)® and a business operations consultant specializing in project management, process improvement & documentation, and content editing. Keesha also trains entrepreneurs on how to leverage Pinterest as a powerful marketing tool for their businesses. She’s the creator of Pinpoint Your Marketing, an introductory course for small business owners interested in getting started on Pinterest.

Keesha is the founder of MyMissionToEscape.com. and writes useful and motivational content for her blog which targets working women who want to manage job burnout and explore flexible work options and entrepreneurship. Keesha encourages her readers to choose personal bliss over professional burnout!

Listen in as we chat with Keesha and she shares her journey of entrepreneurship and how we can win in our marketing strategy with a pin.

 What you'll learn:

  • Keesha's transition out of corporate into entrepreneurship.
  • What sparked the creation of her blog -- My Mission to Escape.
  • How she got her start with utilizing Pinterest for Business and the creation of her course for entrepreneurs looking to elevate their brand marketing.
  • Why it's important to start your own business or side hustle.
  • Her collaboration with the Publishing in Your Pajamas conference.
  • What's next for Keesha?

[music: "Fly" by Makaih Beats 

CONNECT WITH: Keesha Johnson, PMP

@Pinterest: https://www.pinterest.com/mymissiontoescape/

@LinkedIn: https://www.linkedin.com/in/keesha-johnson-pmp/

Website: https://mymissiontoescape.com/

Resources Mentioned in Episode:

Publishing in Your Pajamas (virtual) Conference ---

The goal with the conference is to help empower new and aspiring authors!  I’ll be speaking to authors on why they should be using Pinterest as part of their marketing strategy. 

The virtual conference is on Saturday, April 18th from 9:30 AM – 5 PM ET. Early bird registration is open now and ends on April 10th.  General registration ends on Saturday, April 18th

You can visit her link at https://mymissiontoescape.com/publishing to get your tickets today!

PinPoint Your Marketing Pinterest Course --

http://www.pinpointyourmarketing.com.  Keesha is offering a 20% discount for MC listeners.  Coupon Code = MELANATED

Dawn Michelle Hardy Melanated Conversation Episode


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[music: "Fly" by Makaih Beats